In this richly illustrated book, Andrei Dolnikov and Paul Loh survey 14 world-leading architectural visualisation practitioners to determine the state of the art. Drawing on decades of teaching and practice, their discussions explore how architectural visualisation shapes the conversation around our cities, enabling broader public engagement while blurring disciplinary boundaries across architecture, technology, film, digital art, and experiential design. They reveal how expert practitioners craft and deploy their visualisations for maximum effect, how they situate their work within its social and cultural context, and where they believe their future lies in the wake of AI’s burgeoning power.

Parallax: Architectural Visualisation Now paints a collective portrait of architectural visualisation as both a creative practice and a cultural force at a moment of profound technological transition. It also demonstrates that, while it is often used as a tool of persuasion, architectural visualisation holds radical potential as a means to imagine alternative futures and ways of living.