Architectural visualisation is undergoing a fundamental shift. Once a tool for representing design, it now operates across film, gaming, branding and immersive environments — shaping not just how architecture is seen, but how it is understood and valued. Parallax frames this as a disciplinary transformation.

Despite its growing influence, visualisation remains under-theorised. This book addresses that gap by asking: what is architectural visualisation today, and what is it becoming?

Through 14 in-depth interviews with leading global practitioners, Parallax examines how visualisation is practised, how its boundaries are expanding, and how it is emerging as a form of design enquiry. The book identifies four key modes of practice — storytelling, architectural essence, immersive environments and critical experimentation — through which contemporary visualisation engages with broader cultural, technological and social questions.

Co-authored by Dr Paul Loh — architect, academic and researcher — and Andrei Dolnikov, founder of BINYAN and a leader in architectural visualisation and digital storytelling, the book brings together academic and industry perspectives on a field in transition.

The essays presented here are previews of this larger work. Parallax, due for publication in mid-2026, maps an emerging discipline—one that is reshaping how architecture is imagined, experienced and realised.

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Story Ideas for Media

Parallax opens up a range of compelling editorial angles for arts, architecture, design, technology, and culture media:

  • The image that sells a city.

    How architectural visualisation — not the buildings themselves— shapes public opinion, drives investment, and frames debates about the future of our urban environments.

  • Architecture’s AI reckoning.

    As generative AI transforms image-making, what happens to the skilled visualisers who have long occupied the space between architecture and art? An exploration of a profession in rapid, uncertain transition.

  • Imagining otherwise.

    Profiles of practices such as Liam Young and Factory Fifteen, who use visualisation not to sell buildings but to construct speculative, politically charged visions of how we might live differently.

  • Beyond the render.

    How architectural image-making has expanded from a technical service into a creative discipline in its own right, with crossover into film, digital art, gaming, and world-building.

  • The persuasion industry.

    An investigation into the ethics of architectural visualisation: when does an image inform, and when does it mislead? Featuring the perspectives of leading practitioners on the responsibilities their work carries.

  • Global practices, local futures.

    From LA to London, Bogotá to Melbourne, Parallax maps the international landscape of architectural visualisation — who the key players are, where they work, and what they believe.

Press Kit & Supporting Imagery

A press kit is available upon request, including:

  • High-resolution cover image and interior spreads

  • Author portraits and biographical notes

  • Selected images from featured practices (rights cleared for editorial use)

  • Extended book description and contributor list

  • Review copy available upon request

  • Select extracts are also be available on request

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